We are The Financial Coaching Studio

We’re calling you to a higher standard. We’re coaching you to live your life to the fullest, the life that God created you to live. And we’re having a great time doing it. Join us.

A lot of people don’t realize the underlying stress and frustration in their lives is caused by an unbalanced life. We teach you how to budget, get out of debt, save money + systems to organize your finances.

Hey! We’re Shana & Vanessa and we’re best friends and business partners. We met in 2012 when our kids were in Pre-K together. We are both Jesus followers, wives to amazing husbands and moms to awesome kiddos. We live in Navarre, Florida where the beaches are beautiful and the sun is (almost) always shining.

We founded Ideal Balance in 2020 on April Fool’s Day with a mission to help women get unstuck and level up their lives.

We know you don’t need more information. You just need to take action. So, we make doing uncomplicated and doable. We also know that none of us have brain calories to spare- even for the little things in life that would make the biggest difference. That’s why we coach you on how to stop stressing about money & install systems that automate your finances. Oh, and we hold you accountable every step of the way.

We believe in you.

We believe good things come to those who work hard & are disciplined.

So we don’t shy away from hard work. We lean into it and we encourage everyone we work with to do the same. With a plan, the right systems, encouragement and accountability (that’s on us) we believe you can do hard things and be disciplined.

We believe humans are filled with power & love and are built to be strong & energetic.

This is how God made us, this is how God made you. So we embrace it. You are fully capable, fully able to live life to the fullest because that’s how you’re made. We will remind you of that every chance we get.

We believe people are weighed down, distracted and unable to thrive.

This is the sad reality. Between misinformation, electronics, stress, anxiety, busy schedules and more people are focused solely on surviving. We want more for ourselves and for you.

So we’re on a mission to inject hope and empower people to live the life God created them to live.

Our job is to inject hope, to encourage you, to be a blessing to you. We also back that up with a proven step-by-step plan so you can achieve your goals.

The mission of Ideal Balance is to help our community with tactical solutions that automatically get them to their financial goals without a lot of time, stress or math. We seek to call them to a higher standard, help them improve their marriage, change their family tree and prepare to be outrageously generous. We do all of this on a foundation of faith and Biblical financial principles.

We’re all about:

  • Hard work
  • Keeping it simple
  • Being intentional with your time & money
  • Being all in where you’re at
  • Generosity

Meet the Team:

Vanessa is wife to Marc and mom to two awesome kids! Her favorite Bible verse is Jeremiah 29:11: “For I know the plans I have for you,” declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” After paying off her mortgage at 31, she became passionate about helping others find financial freedom. In 2019, she stepped out in faith and quit her job to pursue her passion. She has coached dozens of clients to improve their lives, their finances, their businesses, their health and their homes. Vanessa holds several certifications in coaching, business and fitness as well as a B.S in Business Administration. Vanessa loves spending uninterrupted quality time with her family, board games, date nights with her husband and being out in nature! Vanessa co-founded Ideal Balance and serves as Chief Financial Officer, Professional Organizer as well as serving clients as a Financial and Health Coach.

Shana is wife to Chris and mom to three amazing little rascals. Her life verse is Matthew 5:16: Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven. After a former life as a reporter, she began coaching in 2015 and co-founded Ideal Balance in 2020. Beginning as a personal trainer, she quickly saw the common threads keeping women from living the life they desire, so she expanded her certifications and added in life coaching. Next, she and her husband got debt free and improved their marriage along the way, so she added financial coaching to the mix. Shana loves music, games, dancing and going to the beach every single chance she gets. Shana co-founded Ideal Balance and serves as Creative Director, Professional Organizer as well as serving clients as a Life, Financial and Health Coach.

Want to work with us?