Hey! We’re Shana & Vanessa and we’re best friends and business partners. We met in 2012 when our kids were in Pre-K together. We are both Jesus followers, wives to amazing husbands and moms to awesome kiddos. We live in Navarre, Florida where the beaches are beautiful and the sun is (almost) always shining.

We founded Ideal Balance in 2020 on April Fool’s Day with a mission to help women learn how to budget, pay off debt, save money & stop living paycheck to paycheck.

We believe in you.