Hey! We’re Shana & Vanessa and we’re best friends and business partners. We met in 2012 when our kids were in Pre-K together. We are both Jesus followers, wives to amazing husbands and moms to awesome kiddos. We live in Navarre, Florida where the beaches are beautiful and the sun is (almost) always shining.

We founded Ideal Balance in 2020 on April Fool’s Day with a mission to help women get unstuck and level up their lives.

We know you don’t need more information. You just need to take action. So, we make doing uncomplicated and doable. We also know that none of us have brain calories to spare for the little things in life that make the biggest difference. That’s why we help women install systems that make things like healthy eating, home organization and budgeting easy and automatic. Oh, and we hold you accountable every step of the way.

We believe in you.